Lawson Cox, managing partner of Prescott Alexander, was a guest presenter and breakout session moderator at IABC/Atlanta’s “IABC Your Way” mini-conference, held on Tuesday, June 28. He addressed the topic of “Effective Annual Reports.”

The two breakout sessions provided an overview of annual reports, including how they are approached differently by public companies, private companies and nonprofit organizations and the various printed and online formats available. Discussion also covered integrated annual reports (which merge financial and social responsibility content into a single report), use of video in online annual reports, project management approaches and message development tips.

The “Effective Annual Reports” handout is available online.